Bring North America’s hottest dance program to your community

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HEELS DANCING is blowing up across the globe! AND IT’S HERE TO STAY! ARMY of SASS™ worldwide is looking for creative #dancepreneurs like YOU to join us as this movement takes over the globe in 2017/2018 season!

Grow your dance community, ditch your “day job” while making money doing what you LOVE.

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Apply today!

There is one and only one approved licensee per location. It's first come first serve, so hurry!

Join a growing international community

Join a growing international community

ARMY of SASS™ has been successfully running in Canada for over 5 years and currently has 20+ locations and 1,000+ members! We’ve seen licensees quit their day jobs, pay off debt, and add huge value to their existing studio operations. If you are willing to do the work, we want YOU as our sassy new recruit! ARMY of SASS™ Licensing is available for locations in the United States & Canada.


Have freedom to lead with your creativity

Have freedom to lead with your creativity

ARMY of SASS™ provides you with the structure and hands-on training to run a successful AOS location while having the freedom to make it uniquely yours with your own creative touch! The best analogy we can provide you is this: imagine a coloring book and every color of crayon you can imagine. Now, unleash that creative freedom and color the book any way YOU see fit- just stay inside the lines!


Get support from a global AOS community

Get support from a global AOS community

YOU ARE NOT ALONE! What a comforting feeling to know that! Whatever challenges you’re facing in your daily grind, both personally and professionally, your AOS community is there for you when you need them! Monthly training webinars, free annual AOS SUMMIT, Facebook chat groups, and more! Run your business with confidence, knowing that you have an ARMY of like-minded #dancepreneurs behind and beside you at all times!



Apply today!

There is one and only one approved licensee per location. It's first come first serve, so hurry!


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Why Army of Sass?

Exclusive rights to your area

Exclusive rights to your area

  • YOU, and only you, have exclusive territory rights to the AOS program and use of the AOS trademarked brand
  • Yearly renewable contracts, providing you the freedom to grow your AOS business for as long as it works for you!

Business in a box

Business in a box

  • Attend our FREE Annual AOS Summit, where we teach you how to run your business from start to finish. It’s FREE!
  • Our team of industry pros will teach you leadership, accounting, marketing strategy, and much more!
  • Have yourself and your teachers certified in our signature trademarked AOS #HeelsStyle


ARMY of SASS™ certified training

ARMY of SASS™ certified training

  • Learn the unique heels dance syllabus created by Founder/CEO Carla Catherwood
  • Learn how to break down the syllabus for beginner to advanced students
  • Get CERTIFIED to teach at any AOS location worldwide!
  • Train with guest teachers

• FAQ •

Check out these frequently asked questions, or contact us using the form below.

  • Am I a right fit for licensing ARMY of SASS™?

    Are you looking to take your studio to the next level by offering a cutting-edge dance program? Or, are you a dance teacher who wants to be their own boss while making a lasting impact on your community? Maybe you’re a seasoned “dance mom” who is passionate about the industry and wants to run a business?!

    If so, licensing AOS is for YOU! We provide you with a “business in a box” and certify you and your team in our trademarked ARMY of SASS teacher training program.

  • What would my investment be?

    LAUNCH FEES


    NO expensive buy-in and NO percentages paid to HQ! To start your Army of Sass Program, the only upfront fees are:

    • Annual Licensing Fee $500
    • Marketing Setup Fee$500 (includes personalized webpage, email setup, marketing image database, AND first session & show graphics)


    ANNUAL "AOS SUMMIT" is FREE!


    We host it twice a year (Summer in Canada and Fall in the US); we simply ask that you (or a representative of your choosing) attend annually to maintain your licensing training & agreement.

    PROGRAM FEES


    There are no percentages! (what a pain! who wants to deal with that?!) AOS HQ charges a small flat rate per student, per session, meaning that we make money only when YOU do! This “low-risk model” is what makes the AOS Licensing program unique and helps us grow our community of business-savvy licensees!

  • How do I make money?

    • 3 x 10-week heels dance & performance registered programs per year- Fall, Winter, and Spring.
    • Merchandise
    • Drop-in classes
    • Special workshops
    • Private performances
    • Show productions


    The only fees paid to HQ are based on students who register for the full training & performance session(s)- (see our Licensing PDF for full breakdown); everything else is $$ that the licensee keeps 100%!

  • How do I learn more about licensing Army of Sass™?

  • Questions or comments ? Contact us here !

    • This field is for validation purposes and should be left unchanged.
Apply today!

There is one and only one approved licensee per location. It's first come first serve, so hurry!