Hello London !

Train. Sweat. Perform.

ARMY of SASS is a training and performance program designed to build confidence, gain physical strength while developing sassy dance skills in heels.

There are 3 different 10-week sessions per year: Winter, Spring and Fall. Every week you will train for 2 hours on drills and choreography. At the end of the session, you will perform on stage in a larger-than-life themed show with fellow dancers and guest performers at a venue outside of the studio.

Your fall just got a whole lot SASSIER!

Fall Registration is now LIVE! Join our amazing community of sassy dancers as we train together to present our NEW fall show, “OZ”, inspired by the classical tale loved by many but with some SASSY new twists!.

• Fall 2017 Sessions runs September to December; exact dates may vary by location.
• Early bird registration opens on June 21.
• Regular registration opens on September 2.

Join us and be part of this growing community and movement!

*Looking for summer classes? Check out all the SPOTLIGHT section below!*

All Skill Levels

Absolute Beginners to Beginner-Trained Dancers

Intermediate to Advanced in Heels Dance

Advanced to Professional in Jazz/Hip Hop/Heels Dance

• Classes •

10 weeks between and


WED • 7:00 PM - 8:00 PM
Drop-in Sass Class Level 1 BeginnerBeginner Sass Class

Sarah Ellen
Waterloo Studio
FREE PROMO CLASS: September 13, 2017

WED • 8:00 PM - 9:00 PM
Rehearsal Class Level 1 PrivatesPrivates B

Sarah Ellen
Waterloo Studio

FRI • 7:00 PM - 8:00 PM
Drop-in Sass Class Open LevelOpen Level Sass Class

Sarah Ellen
The Pole House
FREE PROMO CLASS: September 15, 2017

FRI • 8:00 PM - 9:00 PM
Rehearsal Class Level 1 PrivatesPrivates C

Sarah Ellen
The Pole House

SUN • 2:00 PM - 3:00 PM
Drop-in Sass Class Open LevelOpen Level Sass Class

Sarah Ellen
Studio Chic London
FREE PROMO CLASS: September 17, 2017

SUN • 3:00 PM - 4:00 PM
Rehearsal Class Level 1 PrivatesPrivates A

Sarah Ellen
Studio Chic London
Experience Required - email london@armyofsass.com

• Rates •

Full year • 3 sessions

Available June 21 - September 30


• Unlimited drop-in classes across Canada & US (space permitting; please contact individual locations regarding availability)
• Reserved spot for 'Full session' registration
• Valid for 3 sessions, starting in Fall term

Full session • Early bird

Available June 21 - September 1


• 2 hrs / week for 10 weeks
• 1 extra full cast rehearsal
• Performance

Full session • Regular

Available September 2 - October 16


• 2 hrs / week for 10 weeks
• 1 extra full cast rehearsal
• Performance


Contact us for current rates

$15 to 30

• 1 hr class
• First come, first served
• Contact us for availability & payment options

• Shows •


Join us on our journey to the Emerald City as we train to perform for you this Fall. There’s no place like AOS!

Showtimes and ticket info will be available soon.

• Spotlight •


Have a special woman you need to book a celebration for? Why not try something different…

THEMES AVAILABLE – does she like pin-up, cabaret (Moulin Rouge), country (Spurlesque), slow & sultry? Does she have a favourite song? Let it be ALL ABOUT HER!

A HEELS dance class is a great way to start your festivities off, get everyone out of their shells and bring people closer together. Includes complimentary champagne and snacks.

Email london@armyofsass.com to inquire. Private and corporate bookings also available.

• AOS London Team •

Carla Catherwood

Commander-in-chief (CEO & Founder)


Carla Catherwood
Commander-in-chief (CEO & Founder)

Carla Catherwood

Carla knows what it’s like to start from the bottom and work your way up.

Dedicated, focused and driven to detail best describe her work habits. With over 20 years professionally in the dance industry and over 10 years experience as a self-made entrepreneur, she has worked not only as a professional dancer, choreographer, and producer, but most importantly as an entrepreneur, teacher, and mentor to many developing up-and-comers.

Her mentoring and teaching style consists of clarifying and developing the direct abilities that are needed to become a successful performer, teacher, and AOS Licensee by educating them on function, technique, and leadership skills. She has a special talent in bringing out what is natural within each individual by pushing them into what she calls “The Pocket” of each movement, teaching method, or leadership goal.


Carla’s story: how it all started

It started with a twist of fate…

About 11 years ago I was out with some dance friends and a fellow teacher from LA in Vancouver.  We were having a good time dancing the night away.  Next thing you know… a shootout between two gangs erupted and there were some innocent victims caught in the crossfire.  Luckily I was pushed out of the way and only grazed with a bullet (but don’t worry I’m ok! I was blessed enough that all I needed was a band aid on my wrist!)  Unfortunately there were a few innocent victims… one of them being my friend from LA.  I was blessed to have walked away pretty much unharmed considering what had happened.  At that point I knew I needed to do something to help my friend.

Fast forward to one year after the incident, I joined forces with the pretty much the entire entertainment community of Vancouver to put together a fundraiser in honour our friend to help with his recovery process and costs. PS. he’s doing great now!

With it being the first show I had ever produced… and as a dancer and choreographer I naturally wanted to put together a piece of choreography for the show… but it needed to be DIFFERENT! Later that week I saw a cabaret burlesque-style dance troupe on TV and I said “YESSSSSS I’m going to do something like that!” I gathered 10 of my girls and we did a burlesque inspired piece for the fundraiser. Vancouver HAD NEVER SEEN ANYTHING LIKE IT! People went crazy! So I decided to keep doing it!

I created a dance crew called Burlesque Beauties with a few of my girls and had a ton of fun! We did everything from lounge gigs, to corporate events over the years and even performed at the infamous Playboy Mansion! As time went on I wanted to perform less and teach more so I coined the style “Nuvo-Burlesque” and started to teach the heel’s style to dancers of all levels.

The day before I moved from Vancouver to Toronto in 2010 I was in a car accident and my injury made performing a challenge so at the age of 29 rolling on 30 I knew it was time to throw in the ‘performing towel’ and go full speed ahead with producing, choreography, and teaching.

So there I was… alone in a new city and not sure where to start.  I got a call from my mom and she reminded me I was doing cabaret and shows, she said “why don’t you put together a program for your students and have them be part of your show”.  So, “DING”, a light went off! Great idea mom! I’ll do that!!! So there it all began!

  • It started with 12 girls in Toronto under the “Nuvo-Burlesque Performance & Training Group”
  • After a year I created the first satellite program in Vancouver
  • I was building something and it was time to come up with a better name!
  • So while in class with 25 plus women strutting towards me… “DING” again! They just looked like an ARMY OF SASS!
  • And that was it; yep that’s the name! The ARMY of SASS was born and there was no turning back!

As of the beginning of 2015, just over 10 years from when I began all of this, we have over 275 registered students across the country with over 100 in Toronto and the rest in our satellite cities Vancouver, Abbotsford, Penticton, Kelowna and Calgary!  I am so HAPPY to be able to share my wealth of knowledge about not only running a sustainable and profitable business but also sharing the personal lessons I’ve learned along the way…

For all of my dancers out there wanting to build something of your own but don’t know the steps to get there… I hear you and I feel you!  I’ve been there… Please understand that: I know what it’s like to have a dream and not have the funds to do it, to be broke, to be on your own, to grow up in a small town and want more.  I’ve lived through tragedy and setbacks, but most importantly I’ve learned to overcome all of them to get to where I am today and that is why I am doing this licensing program with a free education portion.  It was built so my AOS team and me can help eliminate the struggle for you to build and achieve your dreams!

If your dream is to run your own AOS program, we look forward to helping you do that!

I’m here to EDUCATE, CREATE and PAY IT FORWARD to my dance community.  It doesn’t matter if 5 or 500 people license this program, what matters to me is to be able to provide a FREE and strong education program to help those that wish to do what I do without the personal, physical, financial, and educational struggle I had endured.

If I can leave you with any form of advise it’s simply this… “There’s a solution to every problem and if there’s a solution… there’s no problem!”



Jennifer Long

General Manager


Jennifer Long
General Manager

Jennifer Long

Jennifer Long proudly brings over 15 years of diverse management and marketing experience to every project she tackles.

Hailing from the lush hills of Prince Edward Island, Jennifer is pleased to now call Vancouver home. A graduate of the Canadian College of Performing Arts, Jennifer has been an entertainer since the age of three! Her first job at age 13 was definitely unusual; at a family friend’s suggestion, she auditioned for (and was subsequently hired to play) the leading character at Canadian World Theme Park in Japan. After pursuing a decade-long professional career in the arts, she decided to focus her talents on the behind-the-scenes world of arts management, including contracts with Canadian Idol, Canada Games, Vancouver Circus School, and Army of Sass Canada.

A self-professed “life long learner”, Jennifer holds a variety of post-secondary and continuing studies certifications including Event Management (Holland College), Professional Bookkeeper (Langara College), and is currently working towards her CPA designation in British Columbia.



Sarah Ellen

General (AOS Location Licensee)

Sarah Ellen
General (AOS Location Licensee)

Sarah Ellen

Miss Sarah Ellen is your London commander in chief, not only is she the Licensee Boss Lady but also the head Dance Teacher and Director as well. She started dancing at the young age of 3 and carried on her passion throughout her later years into High School. Due to her School being heavily focused on the Arts, Sarah was able to practice and continue her growth throughout the day and would then attend a Performance Arts Studio in the evening. Eventually her addiction to movement became a determination that she would make a career out of dance, and auditioned for the Performance Dance program at York University, and was accepted. After 4 years of classical ballet, contemporary, lyrical, salsa, jazz and improvisation training, she graduated with a BFA Degree. Throughout her years at York, Sarah realized that her true passion and aspiration was teaching and inspiring others within the studio walls, in hopes to project that mentality into their everyday lives, and to find happiness while dancing. The Army Of Sass has been apart of her life for 7 years and counting, she has had many performance & choreographic opportunities through AOS and has had immense development as a dancer and a woman while being apart of this empowering group.



• FAQ •

Check out these frequently asked questions, or contact us using the form below.

  • Do I need dance experience to join the ARMY of SASS?

    NOT AT ALL! We have classes in 3 different levels:

    • Beginner (and yes we mean absolute, never been in a dance class kind of beginner)
    • Intermediate
    • Advanced & professional

  • What do I wear?

    • For training: stretchy, comfortable and SASSY clothes that you feel fabulous in!
    • For performance: costumes will depend on the production theme for that term.

  • What kind of shoes do I wear?

    Comfortable, CLEAN, and thick heeled indoor shoes! Doesn’t matter what height of heel, just as long as you are comfortable! Be mindful of stilettos… they may look fabulous for a night out, but wearing them while trying to execute the AOS moves for two hours can be difficult. If you’re first starting out we suggest a good pair of kitten heels or sneaker wedges!

  • How much is the ARMY of SASS program?

    The program is currently $275.00 plus taxes and fees for each 10-week program where you receive 2 hours/week of training.

    That comes out to $13.75/class! Normally in the dance/fitness industry, drop-in classes are $20.00. That is a savings of $6.25/class!

  • How much are the drop-in Sass classes?

    The AOS headquarters like to keep things affordable and attainable for our new students so we keep our drop-in rate competitive at $15.00/class.

  • Can I try my first class for FREE?

    YES! Contact us using the contact form below to get your FREE pass to a Sass class in your area!

    NOTE: this promotion is for first-time students only.

  • How can I pay for the program or drop-in?

    Drop-ins are cash only, payable when you arrive at the drop-in class; first-come, first-served.

    Program payments are generally accepted via Paypal, Visa, and Mastercard, cash, and cheque. Payment types may vary by location; click “Register now” for full details.

    Please take note that most AOS locations do charge sales and provincial taxes on the programming fee; however, tax is already included in the drop-in Sass class fee.

  • Do we have class cards for drop-in Sass classes?

    We currently do not. However, if this were something you would like to have, we would love to hear it from you! You can use the online contact form below to do so.

  • Are there any other costs incurred by the AOS Program?

    YES! Just one. It is for the costume that you will be performing in. NOTE: We often use many of the same pieces over and over again, and just layer them with different affordable accessories or pieces so you don’t have to spend too much money. If it is your first time we would safely say you will end up spending roughly $80.00-$100.00 on your costume (getting your staple pieces: fishnets, thigh high socks, and bodysuit or dress).

  • Are there financing/payment plans available for the program?

    Technically no; however, we here at the ARMY of SASS believe that NO GOOD WOMAN should be left behind! So if doing a monthly payment plan would help you become or stay part of the AOS family, we will do our best to accommodate. Please talk to the city licensee or teacher in your area if needed.

  • Are boys allowed in?

    Of course! But only if you like to dance, prance, and be fabulous in heels!

  • Can people watch?

    Not the whole class. If someone is picking one of you up after class and the door is open or there is a viewing mirror in the studio, yes they can watch at the end.

  • Questions or comments ? Contact us here !

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